Business
Transformation
by Design

Amplifying innovation by Design

Hello, I’m Erico Fileno. I drive business transformation for Fortune 500 companies in the digital age. I help build world-class organizations with a more customer-centric culture that connects people and makes technology more humane.

 

Now anyone can work with me to ignite innovation within their team, company, or career. If you’re ready to go, contact me directly.

About me

I am a professional with more than 25 years of career in Digital Business Transformation and a strong intersection between the areas of technology, business, and design – through a consumer-centric approach. I began my professional career at the dawn of commercial Internet in Brazil, working in digital studios, technology companies, and design consultancies. I have led teams in business consultancies and innovation centers with a strong presence in the context of open innovation and the development of digital solutions. More recently, I have served as an executive leading the development of digital services and products, which have impacted the lives of millions of people around the world.

TRAINING IN PORTUGUESE

Service Design

A program for new and experienced service designers to learn hands-on and connect with other professionals.

Timeline: Professional Experience

EY
2022 - 2023

Business Transformation By Design - High customer expectations and speed-to-market pressures are overwhelming traditional operating models as the marketplace experiences a digital transformation. I was invited to open the EY Design Studio branch in Brazil to lead the company in helping organizations in their Business Transformations through Design-Led Innovation, Customer Experience, and Service Design.

Visa
2016 - 2021

In 2015, the company opened its first innovation center in the US and I was invited to open the innovation center in Brazil to develop new projects through human-centered design, for the country and the Latin American region. I was responsible for launching the open innovation platform in the country and the company's first acceleration program. As the leader of the innovation center, I delivered projects such as connected cars, urban mobility, digital wallet, instant payments, and new digital solutions for financial organizations.

Welab
2012 - 2015

Welab´s motto is: "Good services are those that deliver good experiences". Welab was a pioneering consultancy in Brazil in the application of strategic thinking in service design for companies such as Samsung, Boticário, Mondeléz, Itaú, Bradesco, Banco do Brasil, Mapfre Insurance, and others. I was the Design Director and led the design team in both Curitiba and São Paulo.

CESAR
2008 - 2011

Leading innovation institute in Brazil, responsible for new technology projects for companies such as Samsung, HP, Dell, Positivo Informática, Electrolux, Whirlpool, and LG, among others. I contributed to the creation of the CESAR Usability Laboratory, the UX process, the team's professional career, and the CESAR Innovation Process (PIC) which won the FINEP Award for the Most Innovative Research Institution in Brazil (2010).

110 volts
2005 - 2008

This consultancy was responsible for serving the major advertising agencies in the south of the country, and through them developed large digital design projects for brands such as Boticário, GVT, Bom Jesus Group, FAE Business School, BS Colway Tires, and others. My role was to manage the entire design process from user research, information architecture, interface design, usability testing, and implementation.

Global Telecom / Vivo
2002 - 2003

Global Telecom was a pioneer in digital services, mobile games, and Alternative Reality Games (ARG). I coordinated the web services and new products in the Marketing department. I was responsible for leading the integration of all web systems and digital services from Global Telecom (until Apr.2003) and other telecoms that formed Vivo Telecom.

Paraná Design Center
1999 - 2002 & 2004

Paraná Design Center (nowadays Brazil Design Center) was the pioneer to ignite Design Thinking in Brazil. More than 100 Brazilian companies were impacted by two business design programs. This design center was the first of its kind to be established in Brazil and the first one to center its performance around business and consumer needs.

Onemedia
1995 - 2000

The company was one of the trailblazers of the Internet in Brazil, responsible for the first websites of some of the most important brands in the market: HSBC, ALL, Boticário, Renault, IBPT, Schooner, Lagoon, and others. I was responsible for the entire design process as well as information architecture, usability tests, user interface design/interaction design, and software development.

Organizations transformed by Design

Events

Join the premier international conference on ethnography in business & organizations.
Global event for professionals and design enthusiasts alike, will be happening in Helsinki next Autumn 2024.
Leading Design is a two day gathering of design leaders from around the globe. It is curated and hosted by design transformation consultancy.

Thoughts

The fear of the unknown, about the world where we were born and raised, which no longer exists. Uncertainty makes us grab knowledge that has already been tried and tested.
Any attempt to assemble an account about a relative period of space-time will generate tensions between the perspectives of the observing person and the observed person.
What it was like to transform the culture of a corporation through real engagement with startups and fintechs